The Big Ten is getting in front of the Protect College Sports Act with a conference-wide rule on NIL activities. Limits are being imposed on institutional involvement in third-party Name, Image and Likeness deals as direct payments to student-athletes are set to increase when the bill becomes law.
School-initiated NIL deals are being capped at 49-million-dollars, but athletes are still free to seek their own endorsement contracts.
October 28, 2026
